Laura Dowrich-Phillips, the self proclaimed “Editorial Ambassador of Caribbean Life” is everywhere. At a fashion event? She’s there. Inside a fete? She’s there. St Lucia Jazz Festival? Yep … there, too. I first meet her several years ago (can’t even recall exactly where and when) and instantly liked her. Her wit makes me smile and envious at the same time. Why can’t I be that cool? If it weren’t for her active social media accounts I would never know what’s really happening in T&T while I’ve gone “foreign.”
A media heavyweight in Trinidad & Tobago, Laura always demonstrates perfect balance of professional and personal. I thought it was about time she be on the other side of an interview.
- You’re very well liked and respected in regional media. To what do you contribute that?
LDP: That’s nice to know, thanks. I guess it’s because I am good at telling other people’s stories. I think I have a unique ability to really get to know someone and tell their story in such a way that other people can get to know them easily. Plus I’m cute…lol.
- What is your biggest compliment and critique of T&T media?
LDP: Biggest compliment…T&T media are sharks, highly competitive and that’s good, nothing like the adrenaline rush trying to be the first to break a story. Biggest critique … too many people doing the same things. Yes, politics is hot and sells but there are so many other areas such as education, labour, the environment, tourism, entrepreneurship, health, community etc that are teeming with stories even bacchanal that are begging to be covered and covered in depth.
- What are your top tips for people trying to get news covered?
LDP: Follow the news format. Have an angle. We need to know what the story is from the get go. This applies particularly to press releases. We aren’t interested in the accolades of your client or product; we want the story. What is the story? Let that be clear in the first line and keep the releases short. Check your spelling and punctuation. Those things are massive turnoffs. And don’t try to show off your knowledge of the English language … just keep it simple. Remember you aren’t writing a release to impress your client, you are writing a release to get published or spark an interest in the media for a story.
- What is your super power to make parenting and career life work?
LDP: Pray and laughter. They both keep me sane and calm. I have to keep a cool head on both fronts cause they both get intense and if I don’t stay cool I’d probably combust.
- What would be some songs on the soundtrack of your life?
LDP: “Let’s Go Crazy” by Prince, “I’m Every Woman” by Chaka Khan and “Like a Boss” by Machel Montano
- You’re standing in front of a bunch of teenagers and you can only give them one piece of advice … what would it be?
LDP: Travel, travel, travel. It’s the best experience you can ever have.
- What is one skill you learned from mothering three kids that has helped you in your career?
LDP: To just get it done. When a baby wants to do something he just does it. They don’t care about obstacles and as my children get older I try to teach them how to overcome obstacles and not make excuses. I do the same in my career. No matter the obstacles I try to just get it done. I’ve also learned a bit of magic, like making holes in bread disappear…hoping that’d come in handy at work some day.
- If you were given a chance, what reality show would you enter?
LDP: Biggest Loser cause I NEED to lose weight like yesterday ‘cept I don’t want the whole world to see me in a bra top and tights.
- If I came to your home and looked inside the refrigerator, what would I find?
LDP: Plenty beer…lol. We don’t drink at home but we always got stuff chilled in the event that we have guests.
- Who else would you like to see answer a Top 10?
LDP: Essiba Smallhttps://www.facebook.com/laura.dowrichphillips